Focus Groups: A Practical Guide for Applied Research - Mary Anne Casey,Richard A. Krueger
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Using an engaging, straightforward writing style, the authors draw on their more than 50 years of hands-on experience in the field to cut through theory and offer practical guidance on every facet of the focus process, including tips for avoiding problems and pitfalls.
Description
Using an engaging, straightforward writing style, the authors draw on their more than 50 years of hands-on experience in the field to cut through theory and offer practical guidance on every facet of the focus process, including tips for avoiding problems and pitfalls.
More Information
| Author | Mary Anne Casey, Richard A. Krueger |
|---|---|
| Publisher | Sage Publications |
| Release year | 2014 |
| EAN | 9781483365244 |