From Categories to Categorization -
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This volume brings together some of the world's leading scholars of market categorization. Together, their contributions depict categorization as both a cognitive and a social process, tightly connected to actors involved, their specific acts, the entity being categorized, and the context and timing which inform these activities.
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Description
This volume brings together some of the world's leading scholars of market categorization. Together, their contributions depict categorization as both a cognitive and a social process, tightly connected to actors involved, their specific acts, the entity being categorized, and the context and timing which inform these activities.
More Information
| Publisher | Emerald Publishing Limited |
|---|---|
| Release year | 2017 |
| Cover type | Hardcover |
| EAN | 9781787142398 |