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Are the Internet and e-commerce truly revolutionizing business practice? This book explodes the transformation myth by demonstrating that the Internet and e-commerce are in fact being adapted by firms to reinforce their existing relationships with customers, suppliers, and business partners. Detailed case studies of eight countries show that, rather than creating a borderless global economy, e-commerce stro ... Full description
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Description
More Information
| Publisher | Cambridge University Press |
|---|---|
| Release year | 2015 |
| Cover type | Hardcover |
| EAN | 9780521848220 |