HTML5 Advertising - John Percival
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Web advertising is changing. What was once a predominantly Flash-based medium is making the switch to HTML5, with the benefit of a plug-in free environment giving a larger audience for ads, and better integration with the page they are featured on. We live in a time where marketers, designers, and developers are confused as to what they can and can't do on different devices, browsers, and operating systems. ... Full description
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Description
Web advertising is changing. What was once a predominantly Flash-based medium is making the switch to HTML5, with the benefit of a plug-in free environment giving a larger audience for ads, and better integration with the page they are featured on. We live in a time where marketers, designers, and developers are confused as to what they can and can't do on different devices, browsers, and operating systems. What better way to finally make sense of it all, than by stepping through the entire campaign process on your own terms?
HTML5 Advertising
- Takes you through the advertising campaign process with HTML5 from design to delivery
- Provides in-depth knowledge into the digital advertising landscape and the HTML5 specification
- Communicates tips and tricks coming from Flash and ActionScript to HTML5, CSS3 and JavaScript.
More Information
| Author | John Percival |
|---|---|
| Publisher | Apress |
| Release year | 2012 |
| Cover type | Softcover |
| EAN | 9781430246022 |