Identifying Hidden Needs: Creating Breakthrough Products - Keith Goffin,Ursula Koners,Fred Lemke
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Too many new products fail. New products which are hard to differentiate from existing products won't capture the customer's imagination. The failure is due to a poor understanding of customers' needs. Companies need to take a radical approach to identifying customers' real needs, and this book demonstrates innovative ways to achieve this.
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Description
Too many new products fail. New products which are hard to differentiate from existing products won't capture the customer's imagination. The failure is due to a poor understanding of customers' needs. Companies need to take a radical approach to identifying customers' real needs, and this book demonstrates innovative ways to achieve this.
More Information
| Author | Keith Goffin, Ursula Koners, Fred Lemke |
|---|---|
| Publisher | Palgrave MacMillan UK |
| Release year | 2010 |
| Cover type | Hardcover |
| EAN | 9780230219762 |