The internet is often seen as a great equalizer and perhaps the most valuable tool for any business. However, being online is not sufficient in this day and age. Customers don¿t just want to find your business online but also the ability to interact and conduct transactions on their own time. With an enormous increase in both shopping on mobile devices and online purchasing traffic, retailers are in a much larger and more competitive landscape to sell their products and services. To stay on top of the ladder, interactive online system has become a major focus for retailers looking to reach consumers in real time. This book takes readers through a process of automating FAQS to help users navigate online shopping system.