Build your brand and boost your career

LinkedIn is the number-one social platform for established professionals and newcomers to the job market who want to network, build their personal brand, and explore career opportunities. This fun and easy resource shows you how to take full advantage of all the latest tools, features, and information on LinkedIn. You'll get tips on creating a profile that can't be ignored, learn new techniques for selling your skills, become a master at marketing yourself, and discover the leaders whom you should be following. Build your network, build your brand, and build your future!

Inside . . .

• Establish a profile
• Request recommendations
• Make introductions via InMail^®
• Add skills, awards, and endorsements to your profile
• Follow industry leaders
• Make connections via groups
• Effectively market yourself