Lost Face By Jack London Entirely Unabridged Lost Face is a collection of seven short stories by Jack London. It takes its name from the first short story in the book, about a European adventurer in the Yukon who outwits his (American) Indian captors' plans to torture him. The book includes London's best-known short story, "To Build a Fire." John Griffith "Jack" London (born John Griffith Chaney, January 12, 1876 - November 22, 1916) was an American author, journalist, and social activist. He was a pioneer in the then-burgeoning world of commercial magazine fiction and was one of the first fiction writers to obtain worldwide celebrity and a large fortune from his fiction alone. He is best remembered as the author of The Call of the Wild and White Fang, both set in the Klondike Gold Rush, as well as the short stories "To Build a Fire," "An Odyssey of the North," and "Love of Life."[citation needed] He also wrote of the South Pacific in such stories as "The Pearls of Parlay" and "The Heathen," and of the San Francisco Bay area in The Sea Wolf. London was a passionate advocate of unionization, socialism, and the rights of workers and wrote several powerful works dealing with these topics such as his dystopian novel The Iron Heel, his non-fiction expose The People of the Abyss, and The War of the Classes.