Making Ads Pay - John Caples
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Language
English
Cover
Softcover
Published
2011-10-20
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A veteran copywriter offers advice on how to spark ideas and capture them in print, write headlines, hold readers' attention, and more. Discover principles, procedures, and practical suggestions for every form of advertising.
Description
A veteran copywriter offers advice on how to spark ideas and capture them in print, write headlines, hold readers' attention, and more. Discover principles, procedures, and practical suggestions for every form of advertising.
More Information
| Author | John Caples |
|---|---|
| Publisher | Dover Publications |
| Release year | 2011 |
| Cover type | Softcover |
| EAN | 9780486486017 |
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