Making Customer Satisfaction Happen - R. M. McNealy
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This book provides the focus for an organisation's Total Quality Management process; the achievement of `world-class' customer satisfaction. The book draws exclusively from actual case studies of world leading companies.
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Description
This book provides the focus for an organisation's Total Quality Management process; the achievement of `world-class' customer satisfaction. The book draws exclusively from actual case studies of world leading companies.
More Information
| Author | R. M. McNealy |
|---|---|
| Publisher | Springer Netherlands |
| Release year | 1996 |
| Cover type | Softcover |
| EAN | 9780412786303 |