Managing Green Issues - T. Curtin
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Green issues have a large impact on how an organization is seen and huge implications for the organization's success, brand values and the sales decisions of consumers towards its products. This thoroughly updated practical book guides the modern organization on how to channel environmental issues to gain competitive advantage.
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Description
Green issues have a large impact on how an organization is seen and huge implications for the organization's success, brand values and the sales decisions of consumers towards its products. This thoroughly updated practical book guides the modern organization on how to channel environmental issues to gain competitive advantage.
More Information
| Author | T. Curtin |
|---|---|
| Publisher | Palgrave MacMillan UK |
| Release year | 2006 |
| Cover type | Hardcover |
| EAN | 9780230500037 |