Managing Green Issues - T. Curtin
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The management of environmental or green issues has become a key concern for many companies. Not only do green issues influence how an organisation is seen and how its reputation is judged, it has huge implications for the organisation's success, brand values and the sales decisions of consumers towards its products. This book contains much practical advice, with case studies, and will guide the modern orga ... Full description
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Description
The management of environmental or green issues has become a key concern for many companies. Not only do green issues influence how an organisation is seen and how its reputation is judged, it has huge implications for the organisation's success, brand values and the sales decisions of consumers towards its products. This book contains much practical advice, with case studies, and will guide the modern organisation on how to channel environmental issues to gain competitive advantage.
More Information
| Author | T. Curtin |
|---|---|
| Publisher | Palgrave MacMillan UK |
| Release year | 2000 |
| Cover type | Softcover |
| EAN | 9781349422968 |