Managing Product Development - Toshihiro Nishiguchi
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Managing Product Development brings together the work of leading international researchers in the field of product innovation and development and provides a guide to successful product development for firms in diverse industries. Competitive success between firms nearly always depends on what new products they can develop and bring to market. Based on original research, some chapters examine broad issues re ... Full description
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Description
More Information
| Author | Toshihiro Nishiguchi |
|---|---|
| Publisher | Oxford University Press |
| Release year | 1996 |
| Cover type | Hardcover |
| EAN | 9780195074383 |