Managing Services - Ruth Taylor,Yuki Miyamoto,Alan Nankervis
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Global services have supplanted agriculture, manufacturing and resources, as the primary source of international competitive advantage in many countries, providing wealth, employment, and almost unlimited future opportunities for growth, whether in traditional or more innovative forms. This book explores the strategic management of services through an Integrated Services Management Model which links operati ... Full description
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Description
More Information
| Author | Ruth Taylor, Yuki Miyamoto, Alan Nankervis |
|---|---|
| Publisher | Cambridge University Press |
| Release year | 2015 |
| Cover type | Softcover |
| EAN | 9780521606516 |