Marketing Blunders: Cases & Lessons for Managers - Zalfa Laili Hamzah,Ong Lin Dar
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Marketing Blunders: Lessons for Future Managers is all about marketing lessons from year 2009 to 2020. It starts off with a brief background of the business. Then, the authors reveal what went wrong in each case and how the company solved the issue or turned a bad situation into a positive one. All cases end with a list of lessons learnt and discussion questions. You will learn the potential marketing blund ... Full description
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Description
Marketing Blunders: Lessons for Future Managers is all about marketing lessons from year 2009 to 2020. It starts off with a brief background of the business. Then, the authors reveal what went wrong in each case and how the company solved the issue or turned a bad situation into a positive one. All cases end with a list of lessons learnt and discussion questions. You will learn the potential marketing blunders and how to avoid them. This book will help you build and strengthen your brand.
More Information
| Author | Zalfa Laili Hamzah, Ong Lin Dar |
|---|---|
| Publisher | Partridge Publishing Singapore |
| Release year | 2020 |
| Cover type | Softcover |
| EAN | 9781543761795 |