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Master Growth Hacking - Apurva Chamaria

English
2018-07-10
€23.32 €29.15

-20% with code BOOKS

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How did Hotmail amass 30 million active members before getting acquired? How did Netflix build a user base of over 125 million worldwide? How did Facebook acquire more than 2 billion users? The answer is simple: Growth hacking. Growth hacking is a combination of coding, data intelligence and marketing. It doesn't take a lot of investment-just a whole lot of creativity, smart data analysis and agility. It ha ... Full description

Description

How did Hotmail amass 30 million active members before getting acquired?
How did Netflix build a user base of over 125 million worldwide?
How did Facebook acquire more than 2 billion users?
The answer is simple: Growth hacking.

Growth hacking is a combination of coding, data intelligence and marketing. It doesn't take a lot of investment-just a whole lot of creativity, smart data analysis and agility. It has now emerged as the preferred term for growth used by start-ups and entrepreneurs in India and across the world-the new mantra they swear by, but don't want you to learn about.

Full of riveting stories, Master Growth Hacking lets you learn from the pioneers of the field in India. The book includes interviews with the founders of Zomato, IndiaMART, ShopClues, UrbanClap, Paisabazaar, Furlenco, FusionCharts, WittyFeed, UpGrad and a lot more.

For further details, visit: www.mastergrowthhacking.com

More Information

Author Apurva Chamaria
Publisher Penguin Random House India Pvt. Ltd
Release year 2018
Cover type Hardcover
EAN 9780670090570
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€23.32 €29.15