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Mastering e-Business - Paul Grefen

English
2010-06-24
€128.29 €160.36

-20% with code BOOKS

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e-Business – business collaborations enabled through information and communication technologies – is an essential activity for any business organization and constitutes a significant and growing sector. This textbook presents an innovative teaching framework to help students gain a thorough understanding of the principles of this vital aspect of business and management.Casting aside the over-complicated and ... Full description

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Description

e-Business – business collaborations enabled through information and communication technologies – is an essential activity for any business organization and constitutes a significant and growing sector. This textbook presents an innovative teaching framework to help students gain a thorough understanding of the principles of this vital aspect of business and management.Casting aside the over-complicated and narrow introductions of other textbooks, Grefen presents, analyzes and explains the principles of e-Business with refreshing clarity. The book covers both the business and technology aspects of this topic, using a unique framework integrating:Business – focuses on why a specific e-Business scenario exists and how an organization can profit from itOrganization – analyzes how organizations and their processes are structured to achieve strategic goalsArchitecture – explains the high level design of advanced information systems to describe how e-Business functionsTechnology – examines the technological implementation of e-Business scenarios using a wide variety of ingredients from ITMastering e-Business offers a well-structured overview of all aspects of e-Business and is an essential read for all students and professionals interested in this central aspect of modern, global business.

More Information

Author Paul Grefen
Publisher Routledge
Release year 2010
Cover type Softcover
EAN 9780415557870
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€128.29 €160.36