Media Effects Research: A Basic Overview - Glenn G Sparks
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This exciting new book provides an excellent introduction for readers of mass media effects. Through an engaging, narrative style, the author presents the fascinating research findings of media impacts and the connected mass media theories in the context of those research findings. Readers are provided with a clear perspective of the relationship between science, methods, and the practical questions of the ... Full description
Description
This exciting new book provides an excellent introduction for readers of mass media effects. Through an engaging, narrative style, the author presents the fascinating research findings of media impacts and the connected mass media theories in the context of those research findings. Readers are provided with a clear perspective of the relationship between science, methods, and the practical questions of the effects of mass media.
More Information
| Author | Glenn G Sparks |
|---|---|
| Publisher | Cengage Learning |
| Release year | 2001 |
| EAN | 9780534545864 |