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Mission - Nick Giles,Michael Hayman

English
2016-04-07
€35.01 €43.76

-20% with code BOOKS

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The best in business are defined by mission: a singular cause, a defining ambition. They stand out as campaigners, activists fighting to lead industries and redefine them. And they win through with momentum, explosive growth that outruns the competition. From tech pioneers Google and Airbnb, to retail giant Whole Foods Mission shows how business is changing people's lives through the power of purpose, cultu ... Full description

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Description

The best in business are defined by mission: a singular cause, a defining ambition. They stand out as campaigners, activists fighting to lead industries and redefine them. And they win through with momentum, explosive growth that outruns the competition. From tech pioneers Google and Airbnb, to retail giant Whole Foods Mission shows how business is changing people's lives through the power of purpose, culture and campaigning. Uncover the secrets of what it takes to succeed: how to discover and define your commercial purpose, hone it into a campaign and turn customers into advocates.

More Information

Author Nick Giles, Michael Hayman
Publisher Penguin
Release year 2016
Cover type Softcover
EAN 9780241247068
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€35.01 €43.76