Moderating Focus Groups: A Practical Guide for Group Facilitation - Thomas L. Greenbaum
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Designed specifically for the needs of the focus group moderator, this comprehensive guide covers everything from pre-session participant recruitment to post-session reporting. In addition, the author includes a wealth of advanced and new techniques, such as those for managing group dynamics, energizing a tired group, projective techniques, personality association and position fixing. Extremely practical an ... Full description
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Description
Designed specifically for the needs of the focus group moderator, this comprehensive guide covers everything from pre-session participant recruitment to post-session reporting. In addition, the author includes a wealth of advanced and new techniques, such as those for managing group dynamics, energizing a tired group, projective techniques, personality association and position fixing. Extremely practical and well-written, the book includes chapter summaries and a helpful glossary.
More Information
| Author | Thomas L. Greenbaum |
|---|---|
| Publisher | Sage Publications, Inc |
| Release year | 1999 |
| Cover type | Hardcover |
| EAN | 9780761920434 |