Multi-Channel Retailing - Lynda Rose Poloian
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As one of the first textbooks to present a comprehensive view of multichannel retailing-the practice of trading through several selling channels concurrently-Multichannel Retailing is critical for any student preparing for today's job market. This timely and compelling textbook identifies and explains the underlying principles of e-retailing and its relationship with conventional retail methods. Strategic i ... Full description
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Description
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More Information
| Author | Lynda Rose Poloian |
|---|---|
| Publisher | Fairchild Books |
| Release year | 2009 |
| Cover type | Softcover |
| EAN | 9781563676307 |