Multicultural Perspectives in Customer Behaviour -
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With globalisation taking centre stage in the business world and multiculturalism affecting markets and societies, there is a need to understand the ways that customers respond to the changing marketplace from both international and multicultural perspectives. This book was originally published as a special issue of the Journal of Marketing Management.
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Description
With globalisation taking centre stage in the business world and multiculturalism affecting markets and societies, there is a need to understand the ways that customers respond to the changing marketplace from both international and multicultural perspectives. This book was originally published as a special issue of the Journal of Marketing Management.
More Information
| Publisher | Taylor & Francis |
|---|---|
| Release year | 2012 |
| Cover type | Hardcover |
| EAN | 9780415628907 |