Perceptions and Pricing Power - RONALD. RWAKIGUMBA
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Inflation is known to increase costs of producing goods and services thereby lowering profits of firms. A quick fix solution to this challenge would be for business to pass on this extra cost to the customer in form of higher prices. However, firms today are not exactly passing on this extra cost. Companies have the ability to exercise pricing options but are not using them fully. (Kapoor, 2004). One wonder ... Full description
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Description
More Information
| Author | RONALD. RWAKIGUMBA |
|---|---|
| Publisher | Independently Published |
| Release year | 2021 |
| Cover type | Softcover |
| EAN | 9798591076092 |