20% off all books with the code: BOOKS
  • check 10+ million books
  • check New arrivals every day
  • check Trusted by 1M+ customers
  • check Great prices & discounts
  • check Shipping across Europe

Please Be Ad-vised 7th Edition - Douglas J. Wood

English
2014-04-01
€122.90 €153.63

-20% with code BOOKS

In stock at our supplier

Shipping in 10-16 days

30-day return policy

Now in its 7th edition, Please Be Ad-Vised: A Legal Reference Guide for the Advertising Executive by Douglas J. Wood, continues to be the leading industry treatise on advertising law for CEOs, CMOs, CFOs, general counsel, creative directors, and account managers and an important reference tool in managing their companies' advertising and business activities. This edition not only provides hands-on guidance ... Full description

You May Also Like

Description

Now in its 7th edition, Please Be Ad-Vised: A Legal Reference Guide for the Advertising Executive by Douglas J. Wood, continues to be the leading industry treatise on advertising law for CEOs, CMOs, CFOs, general counsel, creative directors, and account managers and an important reference tool in managing their companies' advertising and business activities. This edition not only provides hands-on guidance to brand managers, account executives, media planners, copy writers, producers, human resource managers, business affairs managers, and their respective lawyers but is also supported by a website that includes a wealth of materials, including videos of commercials discussed in the book, forms, cases, regulations, rulings, and more. It is perhaps the most robust collection of its kind. Those who teach, practice, or study advertising and marketing will find it an invaluable resource. In short, it should be read by anyone involved in the day-to-day business of advertising.

More Information

Author Douglas J. Wood
Publisher CreateSpace Independent Publishing Platform
Release year 2014
Cover type Softcover
EAN 9781494807108
Write Your Own Review
You're reviewing: Please Be Ad-vised 7th Edition
Your Rating:

Goodreads Reviews

€122.90 €153.63