Predictive Intelligence for Data-Driven Managers: Process Model, Assessment-Tool, IT-Blueprint, Competence Model and Case Studies - Uwe Seebacher
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This book describes how companies can easily and pragmatically set up and realize the path to a data-driven enterprise, especially in the marketing practice, without external support and additional investments. Using a predictive intelligence (PI) ecosystem, the book first introduces and explains the most important concepts and terminology. The PI maturity model then describes the phases in which you can bu ... Full description
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Description
More Information
| Author | Uwe Seebacher |
|---|---|
| Publisher | Springer Nature Switzerland |
| Series | Future of Business and Finance |
| Release year | 2022 |
| Cover type | Softcover |
| EAN | 9783030694050 |