Product Planning Essentials - Kenneth B. Kahn
-20% with code BOOKS
Shipping in 15-21 days
30-day return policy
Concise yet comprehensive, Product Planning Essentials addresses the complex, interdisciplinary nature of product development and product management. It covers strategic issues that emerge during the product life cycle, including identifying opportunities, idea generation and evaluation, technical development, commercialisation, and eventual product dismissal. Special topics include public policy, internati ... Full description
You May Also Like
TOP
Unreasonable Hospitality: The Remarkable Power of Giving People More Than They Expect
-20% with code BOOKS
In stock at our supplier
TOP
Never Split the Difference: Negotiating as if Your Life Depended on It
-20% with code BOOKS
In stock
TOP
The 7 Habits of Highly Effective People. 30th Anniversary Edition: Powerful Lessons in Personal Change
Jim Collins, Sean Covey, Stephen R. Covey
-20% with code BOOKS
In stock
TOP
Radical Candor: Be a Kick-Ass Boss Without Losing Your Humanity
-20% with code BOOKS
In stock at our supplier
TOP
The Psychology of Money: Timeless Lessons on Wealth, Greed, and Happiness
-20% with code BOOKS
In stock
TOP
The Infinity Machine: Demis Hassabis, DeepMind, and the Quest for Superintelligence
-20% with code BOOKS
In stock at our supplier
TOP
Why Nations Fail: The Origins of Power, Prosperity and Poverty
Daron Acemoglu, James A. Robinson
-20% with code BOOKS
In stock at our supplier
TOP
Legacy: What The All Blacks Can Teach Us About The Business Of Life
-20% with code BOOKS
In stock at our supplier
TOP
Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones
-20% with code BOOKS
In stock at our supplier
TOP
Clear Thinking: The Art and Science of Making Better Decisions
-20% with code BOOKS
In stock at our supplier
TOP
Vienna: How the City of Ideas Created the Modern World
-20% with code BOOKS
In stock at our supplier
TOP
1873: The Rothschilds, the First Great Depression, and the Making of the Modern World
-20% with code BOOKS
In stock at our supplier
TOP
E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It
-20% with code BOOKS
In stock at our supplier
TOP
The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses
-20% with code BOOKS
In stock
TOP
Radical Candor: Be a Kick-Ass Boss Without Losing Your Humanity
-20% with code BOOKS
In stock at our supplier
TOP
Influence: The Psychology of Persuasion
-20% with code BOOKS
In stock at our supplier
TOP
Co-Intelligence: Living and Working with AI
-20% with code BOOKS
In stock at our supplier
TOP
The First 90 Days: Proven Straegies for Getting up to Speed faster and smarter
-20% with code BOOKS
In stock at our supplier
Description
Concise yet comprehensive, Product Planning Essentials addresses the complex, interdisciplinary nature of product development and product management. It covers strategic issues that emerge during the product life cycle, including identifying opportunities, idea generation and evaluation, technical development, commercialisation, and eventual product dismissal. Special topics include public policy, international issues, and intellectual property. An interesting summary of product development best practices from several companies appears at the end of the book. Instructors, students and practitioners will appreciate the balanced managerial and how-to orientation.
More Information
| Author | Kenneth B. Kahn |
|---|---|
| Publisher | Sage Publications |
| Release year | 2000 |
| Cover type | Softcover |
| EAN | 9780761919995 |