Product Planning Essentials - Kenneth Kahn
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Concise yet comprehensive, Product Planning Essentials, Second Edition, addresses the complex, interdisciplinary nature of product development and product management. It covers strategic issues that emerge during the product life cycle, including identifying opportunities, idea generation and evaluation, technical development, commercialization, and eventual product dismissal. Instructors, students, and pra ... Full description
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Description
More Information
| Author | Kenneth Kahn |
|---|---|
| Publisher | Routledge |
| Release year | 2011 |
| Cover type | Softcover |
| EAN | 9780765626080 |