Progress in Communication Sciences, Volume 13 - Franklin J. Boster,George Barnett,Franklin J. Bostner
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This volume focuses on persuasion and the structure and analysis of persuasive communication. It brings together contributions from scholars from a variety of backgrounds in communication sciences and psychology, with insights into the processing of persuasive messages, attitude theory as viewed from a neural network model, and models of resistance to influence.
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Description
More Information
| Author | Franklin J. Boster, George Barnett, Franklin J. Bostner |
|---|---|
| Publisher | Praeger |
| Release year | 1997 |
| Cover type | Softcover |
| EAN | 9781567503609 |