Public Relations - Purborini Budiman
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This book introduces the principles and practices of public relations. Topics include media relations, crisis communication, branding, and digital PR. The book emphasizes the strategic role of public relations in managing organizational reputation and stakeholder relationships. Case studies and practical examples illustrate the application of PR concepts in various contexts. Suitable for students and profes ... Full description
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Description
This book introduces the principles and practices of public relations. Topics include media relations, crisis communication, branding, and digital PR. The book emphasizes the strategic role of public relations in managing organizational reputation and stakeholder relationships. Case studies and practical examples illustrate the application of PR concepts in various contexts. Suitable for students and professionals, it provides a solid foundation for effective public relations practice.
More Information
| Author | Purborini Budiman |
|---|---|
| Publisher | Toronto Academic Press |
| Release year | 2026 |
| Cover type | Softcover |
| EAN | 9781779562890 |