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Public Relations in Practice - Kate S. Kurtin

English
2019-01-01
€69.78 €87.23

-20% with code BOOKS

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Bring guest lectures into the classroom with Public Relations in Practice, a collection of practitioner stories that takes students behind the scenes of the industry. It offers a series of case studies by PR professionals from diverse areas of the field that give students a snapshot of daily life in that area of PR. This approach moves beyond the reach of a traditional textbook by presenting the personal an ... Full description

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Description

Bring guest lectures into the classroom with Public Relations in Practice, a collection of practitioner stories that takes students behind the scenes of the industry. It offers a series of case studies by PR professionals from diverse areas of the field that give students a snapshot of daily life in that area of PR. This approach moves beyond the reach of a traditional textbook by presenting the personal and practical characteristics needed to succeed in the field. These practitioners discuss their paths, their experiences, what they wished they had known, and practical tips for breaking into the industry.

More Information

Author Kate S. Kurtin
Publisher Oxford University Press
Release year 2019
Cover type Softcover
EAN 9780190912079
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€69.78 €87.23