Safeguarding Intangible Assets - Michael D Moberly
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Safeguarding Intangible Assets provides viable strategies for preserving and enhancing a company's intangible assets to increase its profitability, competitiveness, and sustainability. . Intangible assets such as patents, trademarks, copyrights, methodologies, and brand account for 80 percentof an organization's value and revenue. There are many forces making it more and more difficult to protect these asse ... Full description
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Description
Safeguarding Intangible Assets provides viable strategies for preserving and enhancing a company's intangible assets to increase its profitability, competitiveness, and sustainability. . Intangible assets such as patents, trademarks, copyrights, methodologies, and brand account for 80 percentof an organization's value and revenue. There are many forces making it more and more difficult to protect these assets, and securingthem is a complex issue often overlooked by security and risk managers. . Many security managers do not have adequate policies or procedures in place to protect these assets from compromise, infringement, and theft. Safeguarding Intangible Assets provides managers with the tools necessary for protecting these assets through effective and consistent oversight designed to preserve their control, use, and ownership. This book offers strategies for various types of business transactions, such as mergers and acquisitions, corporate-university R&D alliances, new product launches, early stage firms, and university-based spin-offs.
More Information
| Author | Michael D Moberly |
|---|---|
| Publisher | Elsevier Science |
| Release year | 2014 |
| Cover type | Softcover |
| EAN | 9780128005163 |