Services Marketing - Andrew Hughes,David Gray,William Chitty,Steven D'Alessandro
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Services Marketing Second Edition helps students understand the role that services marketing plays in creating customer value, and the increasing contributions that services make to national economies. Service marketers need to understand the practical implications associated with the definitive characteristics of services because that knowledge will enable them to recognise, and effectively manage, the mar ... Full description
Description
Services Marketing Second Edition helps students understand the role that services marketing plays in creating customer value, and the increasing contributions that services make to national economies. Service marketers need to understand the practical implications associated with the definitive characteristics of services because that knowledge will enable them to recognise, and effectively manage, the marketing opportunities arising from globalservice-based economies.
More Information
| Author | Andrew Hughes, David Gray, William Chitty, Steven D'Alessandro |
|---|---|
| Publisher | Hurst & Co. |
| Release year | 2019 |
| Cover type | Softcover |
| EAN | 9780190303167 |