Small Data - Martin Lindstrom
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Hired by the world’s leading brands to find out what makes their customers tick, Martin Lindstrom spends three hundred nights a year overseas, closely observing people in their homes. His goal: to uncover their hidden desires and turn them into breakthrough products for the world’s leading brands. In a world besotted by the power of Big Data, he works like a modern-day Sherlock Holmes, accumulating small cl ... Full description
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Description
More Information
| Author | Martin Lindstrom |
|---|---|
| Publisher | Picador Paper |
| Release year | 2017 |
| Cover type | Softcover |
| EAN | 9781250118011 |