Solutions for boost management - Charly Ymtsop Fokeng
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This work focuses on Customer Relationship Management (CRM). The aim of our study is to investigate the impact of some important components in relationship marketing (trust, satisfaction, and loyalty) on the behaviour of GEV passengers. The analysis of the results obtained in our research confirmed that the perception of the relationship between GEV and its customers is almost convergent.
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Description
This work focuses on Customer Relationship Management (CRM). The aim of our study is to investigate the impact of some important components in relationship marketing (trust, satisfaction, and loyalty) on the behaviour of GEV passengers. The analysis of the results obtained in our research confirmed that the perception of the relationship between GEV and its customers is almost convergent.
More Information
| Author | Charly Ymtsop Fokeng |
|---|---|
| Publisher | Our Knowledge Publishing |
| Release year | 2021 |
| Cover type | Softcover |
| EAN | 9786204229935 |