10 of 10 people who see my work don't know they're looking at (or hearing) it: Inspirational Speeches, Articles, Headlines, Decks and Captions that sell or fail to sell, convince or fail to convince, unite or divide: a million words of total copy, 200,000 words of speech [SOTU is about 6,500] from funerals to fundraisers, celebrations to ceremonies, awkward moments to trying times.You have to come to tears literally before you can bring an audience some places -- despite the volatile dynamic that exists only when people are together.You have to understanding and impact your own world so dramatically in the process of writing, to enable yourself to do the same for an audience. There are places you go you never knew existed; depths of emotion you didn't know could be felt let alone put into words.In the course of life I've worked to understand the human condition. I've filled napkins and notepads for parts of five years with these random thoughts and aspects of mind-numbing, stare-at-a-wall-for-hours problems of my own, my audiences, my friends.So this book, if I've done it right, is the essence of two decades of the above.In about 45 pages -- not the story of the above, but the advices gleaned; part inspirational, mostly practical.Square Zero is a book not in which to lose yourself, but to find yourself. It begs for a thoughtful read. It calls for action. It points a way but doesn't cut a path. It invites you to "Fire!" but asks you to decide at what. Square Zero suggests practical actions you can take to change life for the better.