This irreverent blend of actionable career tips, helpful life advice and vivid memoir is a delightful, quick read. ,Through the story of one ordinary (and at times extraordinary) life lived "like a startup," the author provides dozens of useful insights, each supported by a narrative
that is entertaining, informative and relatable.


A reader may not need to know what to do when confronted by a machine gun while on a news assignment, or how to get invited to sing in the White House, or the secrets to producing a successful infomercial. But as this book shows, many of the skills and attributes acquired in these career and life experiences can be adapted to starting a new business, changing a career, or making an important life decision.


In what she calls the best decade of her life, "Startup Jeannie" has reinvented herself yet again, this time as a mentor and advisor to startup companies in the US and internationally. Ms. Edmunds carries the reader away for a swift and high altitude ride through her life in politics, radio, TV, infomercials, documentaries, and publishing on her way to an exciting decade helping to launch and build dozens of trailblazing startup companies.