Statistical Modeling for Management - Graeme D. Hutcheson,Luiz A M Moutinho
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Bringing to life the most widely used quantitative measurements and statistical techniques in marketing, this book is packed with user-friendly descriptions, examples and study applications. The process of making marketing decisions is frequently dependent on quantitative analysis and the use of specific statistical tools and techniques which can be tailored and adapted to solve particular marketing problem ... Full description
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Description
More Information
| Author | Graeme D. Hutcheson, Luiz A M Moutinho |
|---|---|
| Publisher | SAGE Publications Ltd |
| Release year | 2008 |
| Cover type | Hardcover |
| EAN | 9780761970118 |