Statistics need not be dull and dry! Presented in short, digestible modules and written in a conversational tone, with anecdotal stories and light-hearted humour, this text is an enjoyable read. Students are shown the underlying logic to what they're learning, and well-crafted practice and self-check features help ensure that that new knowledge sticks. Coverage of probability theory and mathematical proofs is minimized without sacrificing the rigour of the text, and more advanced concepts are introduced at the end of the book for instructors wishing to challenge students or use the text in a more advanced course. Key Features:- The Lay-flat Paperback Format makes doing assignments from the book easier for the student. - Text content is presented in Short Modules allowing students to digest subject matter in manageable chunks and allowing instructors more flexibility in the assignment of material.- Learning Objectives and Check Yourself! Questions provide guideposts that students can use to orient themselves and assess their readiness to move on and tackle new material.- Practice Exercises dispersed throughout the text, in the student study guide, and online provide students with ample opportunity to master concepts and formulae