Storytizing - Bob Pearson
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Language
English
Cover
Hardcover
Published
2018-12-05
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Hardcover
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Storytizing explains how leaders can employ sophisticated new tools to better understand how brand messages proliferate and who helps shape them. Pearson shows how firms can identify the customers and trends that shape their brand's story
Description
Storytizing explains how leaders can employ sophisticated new tools to better understand how brand messages proliferate and who helps shape them. Pearson shows how firms can identify the customers and trends that shape their brand's story
More Information
| Author | Bob Pearson |
|---|---|
| Release year | 2018 |
| Cover type | Hardcover |
| EAN | 9780692598146 |
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€33.76
€42.20