Ndubuisi Idejiora-Kalu begins the book with a captivating appraisal of strategy, arguing that strategy is still not understood by many, from the house wife to the policy maker in government or the corporate world. He implies that many relate strategy to an original dream but according to him..."strategy is not the original dream...it is strategy that makes the original dream work and indeed gives life to it". And this original dream may be the envisions of how to raise a family, how to satisfy a spouse in bed, the effective implementation of macroeconomic policies for government, the technique an army engages for winning battles or even the methodology for resolving a criminal case. It is strategy that makes the plan work and provides a feasible solution to the problem! The book teaches that there are people considered born strategists; strategy can be learned and seeks to empower anyone who wishes to create strategies using guidelines from his cognitive ergonomics model - Intuition Information Technology. This intuitive awareness method reveals a certain lab in the mind that everyone of us has, something he calls a "Mind Lab" and enumerates how we can all deliberately get into this lab and use it for creating strategies for our various needs.He brings his wealth of experience in artificial intelligence and cognitive engineering (especially cognitive ergonomics), years consulting and strategizing for companies, politicians, armed forces, governments, inter-governmental organizations across Europe and Africa in this great expose on what strategy is.