Assertiveness is considered to be one of the most important personality traits of effective people. If you want to be a dynamic powerhouse, win hearts, and become wildly successful in life, then this book is for you. Assertiveness is a multi-layered and finely nuanced psychological tool with the power to transform ordinary lives into incredibly empowered success stories. In essence, this book reveals the intricate secrets of nurturing, developing, and displaying assertiveness. Why bother with assertiveness? Are assertive people simply pushy and obnoxious? Does assertiveness and aggression mean the same thing? Such questions arise in our minds due to myths and misconceptions. However, this book focuses on removing negative connotations associated with assertiveness. It specifically provides step by step, practical guidelines covering the basics and thoroughly explains all aspects of assertiveness. In addition, this book addresses short term tactics and long-term strategies for creating, cultivating, and growing this powerful personality trait. Assertive people have to deal with conflicts, confrontations, struggles, and sometimes even with hostility. This book comprehensively prepares you to manage such adverse situations while maintaining your assertiveness with poise and confidence. Ultimately success or failure in life depends on your ability to push your agenda, convince people, persuade, and influence them to do your bidding. This can only be achieved by being assertive. Read the book and enrich your life!