The competition in the marketplace is a game, no doubt, much like any other game... except for one small, but most significant difference: in the market, some of the players are also the rule makers. From a classic game perspective, these rule makers or Game Changers enjoy nothing less than an 'impossible advantage' over the vast majority of their competitors who are happy to simply play along by the rules.

Few managers truly understand the fine art of how to control the intangible and somehow enigmatic 'laws and rules' of the competition in the marketplace. And hardly anybody knows about the compelling and proven techniques of how to purposefully change them in their own favour.

The Impossible Advantage reveals some surprising news: how virtually anybody can learn the art of the Game Masters and Game Changers. There are no demanding prerequisites: just get ready to engage in a mind-opening and provocatively different way of thinking.