The British love their booze. Ian Marchant - bon viveur, pub singer and writer - sets off to map the British landscape in drink. This mission takes Ian and his friend Perry on a gruelling month-long pub crawl, from the Turk's Head on the Scilly Isles to the Baa Bar in the Shetlands, taking in as many as possible of the British Isles' 60,000 pubs. Theirs is no sober march from south to north but a reeling, meandering trip as they meet up for a drink with poets and comedians, chavs and hedonists, Europe's foremost pub philosopher and Ian's Uncle Tony. This booze-addled, pork-scratching-fuelled trip makes a hilarious and uniquely British travelogue.