The Strategy Planning Process: Analyses, Options, Projects - Richard Kühn,Rudolf Grünig
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Developing future strategies for a company is an important and complex task, and forms the core issue in this book. A company¿s strategy defines its future direction, specifying its desired market position and key competitive advantages both at the level of market offers and of resources. This book provides clear, straightforward advice for professionals: after a brief introduction to strategic planning, a ... Full description
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Description
More Information
| Author | Richard Kühn, Rudolf Grünig |
|---|---|
| Publisher | Springer Berlin Heidelberg |
| Release year | 2018 |
| Cover type | Softcover |
| EAN | 9783662585733 |