IS YOUR CULTURE A RISK FACTOR?

Most leaders already know that to achieve superior results they must foster a healthy corporate culture grounded in strong values. This should be easy; most employees already share the same values their companies endorse. So why is it so hard? Why is it that in most organizations the corporate culture works against high performance and top results?

According to David Gebler, the problem is that we have been looking at the issue of values from the wrong direction. Rather than trying to teach the "right values" to managers and employees who already understand the behaviors required for the organization to succeed, leaders need to identify and remove the elements of their corporate culture that prevent employees from enacting these values. All too often, however, leaders don't know how to diagnose the problems in their culture and clear these roadblocks to performance.

The 3 Power Values presents a breakthrough model that permits leaders to measure, manage, and transform their organization's culture by focusing on three catalyst values: commitment, integrity, and transparency.

• Commitment
links values to goals by creating ways for employees to feel engaged and connected.
• Integrity
links the walk (standards of behaviors) with the talk (mission and goals), building trust through consistency and predictability.
• Transparency
creates an open environment where employees can express their values without fear.

Featuring case studies from a diverse range of major companies?including Johnson & Johnson, Boeing, Timberland, and BP?The 3 Power Values offers leaders at all levels a unique and accessible approach to identifying the behavioral challenges that hinder their corporate culture, effectively removing them, and ultimately creating a fully aligned, high-performing organization.