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The Winning Message - Adam F. Simon

English
2016-02-11
โ‚ฌ137.98 โ‚ฌ197.11

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This study breaks new ground in investigating candidate behavior in American electoral campaigns. It centers on a question of equal importance to citizens and scholars: how can we produce better political campaigns? First, Simon develops the idea of dialogue as a standard for evaluating political campaigns. Second, he reveals that candidates' self-interest in winning leads to avoiding dialogue or substantiv ... Full description

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Description

This study breaks new ground in investigating candidate behavior in American electoral campaigns. It centers on a question of equal importance to citizens and scholars: how can we produce better political campaigns? First, Simon develops the idea of dialogue as a standard for evaluating political campaigns. Second, he reveals that candidates' self-interest in winning leads to avoiding dialogue or substantive campaign discourse. Third, the text demonstrates the beneficial effects produced by the little dialogue that actually occurs and finally, pinpoints the forces responsible for these rare occurrences.

More Information

Author Adam F. Simon
Publisher Cambridge University Press
Release year 2016
Cover type Hardcover
EAN 9780521807333
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โ‚ฌ137.98 โ‚ฌ197.11