TIME-AWARE CONVERSION PREDICTION FOR E-COMMERCE - Ji Wendi
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This unique compendium provides a novel research on how time influences the conversions of advertising and product recommendation in E-commerce. It proposes time-aware conversion prediction models to solve the problem - what products should be recommended for a given period to maximize conversion? The volume also presents a series of researches on how to build data-driven attribution models to allocate the ... Full description
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Description
This unique compendium provides a novel research on how time influences the conversions of advertising and product recommendation in E-commerce. It proposes time-aware conversion prediction models to solve the problem - what products should be recommended for a given period to maximize conversion? The volume also presents a series of researches on how to build data-driven attribution models to allocate the time-sensitive contribution of advertisements to the conversion. This must-have reference text will be invaluable for researchers, professionals, academics and graduate students keen in databases and artificial intelligence.
More Information
| Author | Ji Wendi |
|---|---|
| Publisher | World Scientific |
| Release year | 2018 |
| Cover type | Hardcover |
| EAN | 9789813224704 |