Understanding consumer behavior - Mohamed Kadhem Kilani
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For marketing, the study of behavior is primarily about understanding, predicting and controlling behavior. Objectively, there are currently several disciplines devoted to the study of behavior. These behavioral sciences include: political science, education, psychiatry, psychology, sociology, human ethology and anthropology.
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Description
For marketing, the study of behavior is primarily about understanding, predicting and controlling behavior. Objectively, there are currently several disciplines devoted to the study of behavior. These behavioral sciences include: political science, education, psychiatry, psychology, sociology, human ethology and anthropology.
More Information
| Author | Mohamed Kadhem Kilani |
|---|---|
| Publisher | Our Knowledge Publishing |
| Release year | 2023 |
| Cover type | Softcover |
| EAN | 9786204440736 |