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Understanding Proactive Customer Orientation: Construct Development and Managerial Implications - Dennis Herhausen

English
2011-08-31
€67.74 €84.68

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Dennis Herhausen examines how managers can successfully probe latent needs and uncover future needs of customers, labeled as proactive customer orientation. Overall, a systematic change process is developed to guide managers that aim to increase their company's proactive customer orientation.

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Description

Dennis Herhausen examines how managers can successfully probe latent needs and uncover future needs of customers, labeled as proactive customer orientation. Overall, a systematic change process is developed to guide managers that aim to increase their company's proactive customer orientation.

More Information

Author Dennis Herhausen
Publisher Gabler Verlag
Release year 2011
Cover type Softcover
EAN 9783834931016
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€67.74 €84.68