Understanding Proactive Customer Orientation: Construct Development and Managerial Implications - Dennis Herhausen
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Dennis Herhausen examines how managers can successfully probe latent needs and uncover future needs of customers, labeled as proactive customer orientation. Overall, a systematic change process is developed to guide managers that aim to increase their company's proactive customer orientation.
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Description
Dennis Herhausen examines how managers can successfully probe latent needs and uncover future needs of customers, labeled as proactive customer orientation. Overall, a systematic change process is developed to guide managers that aim to increase their company's proactive customer orientation.
More Information
| Author | Dennis Herhausen |
|---|---|
| Publisher | Gabler Verlag |
| Release year | 2011 |
| Cover type | Softcover |
| EAN | 9783834931016 |