Usability Testing for Survey Research - Emily Geisen,Jennifer Romano Bergstrom
-20% with code BOOKS
Shipping in 10-16 days
30-day return policy
Usability Testing for Survey Research provides researchers with a guide to the tools necessary to evaluate, test, and modify surveys in an iterative method during the survey pretesting process. It includes examples that apply usability to any type of survey during any stage of development, along with tactics on how to tailor usability testing to meet budget and scheduling constraints. The book's authors dis ... Full description
You May Also Like
TOP
If Anyone Builds It, Everyone Dies: Why Superhuman AI Would Kill Us All
Eliezer Yudkowsky, Nate Soares
-20% with code BOOKS
In stock at our supplier
TOP
Gödel, Escher, Bach: An Eternal Golden Braid
-20% with code BOOKS
In stock at our supplier
TOP
AI Engineering: Building Applications with Foundation Models
-20% with code BOOKS
In stock at our supplier
TOP
Empire of AI: Dreams and Nightmares in Sam Altman's OpenAI
-20% with code BOOKS
In stock at our supplier
TOP
The Rust Programming Language
Steve Klabnik, Carol Nichols, Chris Krycho
-20% with code BOOKS
In stock at our supplier
TOP
The Art of Game Design: A Book of Lenses
-20% with code BOOKS
In stock at our supplier
TOP
How To Think About AI: A Guide For The Perplexed
-20% with code BOOKS
In stock at our supplier
TOP
The Pragmatic Programmer: journey to mastery, 20th Anniversary Edition, 2/e: your journey to mastery, 20th Anniversary Edition
-20% with code BOOKS
In stock at our supplier
TOP
HBR Guide to Generative AI for Managers
-20% with code BOOKS
In stock at our supplier
TOP
Hackers. 25th Anniversary Edition: Heroes of the Computer Revolution
-20% with code BOOKS
In stock at our supplier
TOP
The Web Application Hacker's Handbook: Discovering and Exploiting Security Flaws
-20% with code BOOKS
In stock at our supplier
TOP
How Linux Works: What Every Superuser Should Know
-20% with code BOOKS
In stock at our supplier
TOP
Fundamentals of Software Architecture: A Modern Engineering Approach
-20% with code BOOKS
In stock at our supplier
TOP
Speak Data: Artists, Scientists, Thinkers, and Dreamers on How We Live Our Lives in Numbers
-20% with code BOOKS
In stock at our supplier
TOP
Linux Basics for Hackers, 2nd Edition: Getting Started with Networking, Scripting, and Security in Kali
-20% with code BOOKS
In stock at our supplier
TOP
Deep Learning: Foundations and Concepts
Christopher M. Bishop, Hugh Bishop
-20% with code BOOKS
In stock at our supplier
TOP
Mathematics for Machine Learning
Cheng Soon Ong, A. Aldo Faisal, Marc Peter Deisenroth
-20% with code BOOKS
In stock at our supplier
TOP
Artificial Intelligence: A Modern Approach, Global Edition
-20% with code BOOKS
In stock at our supplier
Description
Usability Testing for Survey Research provides researchers with a guide to the tools necessary to evaluate, test, and modify surveys in an iterative method during the survey pretesting process. It includes examples that apply usability to any type of survey during any stage of development, along with tactics on how to tailor usability testing to meet budget and scheduling constraints.
The book's authors distill their experience to provide tips on how usability testing can be applied to paper surveys, mixed-mode surveys, interviewer-administered tools, and additional products.
Readers will gain an understanding of usability and usability testing and why it is needed for survey research, along with guidance on how to design and conduct usability tests, analyze and report findings, ideas for how to tailor usability testing to meet budget and schedule constraints, and new knowledge on how to apply usability testing to other survey-related products, such as project websites and interviewer administered tools.
More Information
| Author | Emily Geisen, Jennifer Romano Bergstrom |
|---|---|
| Publisher | Elsevier Science |
| Release year | 2017 |
| Cover type | Softcover |
| EAN | 9780128036563 |